http://www.energisemarketing93.co.uk/what-is-inbound-marketing/
What is inbound marketing?

You may have heard this term.  It has become ever more popular in the marketing world over the last decade due to the rise of the Internet and social media.  Inbound marketing is a term coined by the CEO of HubSpot, Brian Halligan, in 2006.  However, it is synonymous with the works of an American marketer and author Seth Godin...

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http://www.energisemarketing93.co.uk/gdpr-dont-panic-mr-mannering-b2b-email-marketing-can-continue/
GDPR: Don’t panic Mr Mannering B2B email marketing can continue

Like WWII featured in Dad’s Army, the war on businesses who abuse data and take liberties with personal information is upon us, but this does not mean the end of B2B email marketing if you take a sensible approach.  As explained in this blog. If you type GDPR into Google, you will find that there are 13.7M results.  Another search...

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http://www.energisemarketing93.co.uk/b2b-value-propositions-what-how-why/
B2B Value Propositions: What? How? Why?

What is a value proposition? In simple terms, a value proposition is a statement made by a company that clearly explains - What benefits a customer can expect from a solution, whether that be a product, a service or both. Well, that is straightforward.  However, this next bit is where the expertise in creating engaging value propositions lies. NB -...

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